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Wardrobe Stories with Alex Eagle

MY SECRET’S OUTNET

WHAT’S YOUR WARDROBE STORY?

What item is currently hanging in your wardrobe that you know you can rely on? Is it the dress you bought for a new job that gave you strength, or the shoes you can’t be without on a night out? We asked five influential women what pieces in their collection mean the most to them for our latest campaign. Without further ado, let’s hear what wardrobe stories they had to tell… 

Woman in workwear clothing

Alex Eagle is all our wardrobe hopes and dreams wrapped into one superbly-chic being. This style sophisticate began her career at Tank and Harper’s Bazaar magazines and worked in PR for British label Joseph. She made her name as creative director of her eponymous luxury concept store, Alex Eagle Studio, which opened in 2014. Alongside this, Eagle oversees The Store X, which opened its flagship space inside Soho House in Berlin in 2014. Her extensive side projects include a seat on the Serpentine Gallery’s Future Contemporaries Committee, Contributing Editor to Suitcase and T Magazine and Ambassador for Women for Women International. In 2017, 2018 and 2019 Eagle was included in the illustrious BoF 500, Business of Fashion’s professional index of the people shaping the global fashion industry. And now, she’s here with us, sharing the secret to her timeless, off-beat approach to dressing.

Wedding pictures

Want more wardrobe stories? Take a look inside the wardrobes of season four of The Crown’s Princess Diana, Emma Corrin, and Grazia UK’s Fashion Director, Kenya Hunt — as they show us the pieces that represent them most.