Designer Focus: Anya Hindmarch
ANYA HINDMARCH
Anya Hindmarch founded her eponymous label in London in 1987. Marrying modern craftsmanship with whimsical designs, the brand has developed to have a global resonance, and is synonymous with a dash of eccentric British humor. Anya Hindmarch is a passionate advocate of British design and the arts and was awarded a CBE in recognition of her contribution to the fashion industry in 2017.
Anya Hindmarch is the first accessories designer to hold an on-schedule London Fashion Week show, and is now a firm highlight for all editors, showcasing incredibly inventive production and British creativity at its zenith. Highlights from previous shows include models emerging from within a giant space-age amphitheater, an artful suburban house opening to reveal a giant disco ball, and the Chubby Hearts campaign, Anya’s love letter to London, which saw 24 giant heart-shaped balloons placed in London landmarks.
Creativity, artisanal craftsmanship and bespoke products are at the heart of the brand, with the launch of Sticker Shop, Build a Bag and even Bespoke stores across the globe. Style sirens spotted carrying the coveted label include Jessica Alba, Emma Watson and the Duchess of Cambridge. This is a brand sparked by a vivid imagination, culminating in designs steeped in a sophisticated, humorous aesthetic.