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SIMONE PÉRÈLE

Corset maker Madame Simone Pérèle set out to defy the adage 'beauty is pain' with the launch of her eponymous lingerie line in 1948. With equal focus on style and comfort, the Parisian label fashions bras and briefs designed to flatter a woman’s natural curves. Look to the brand for wear-all-day underpinnings and boudoir styles alike.

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