Our Considered Pledge

At THE OUTNET, we believe that clothing should be made to last. For this reason, we are relaunching our in-house label, Iris & Ink, as a considered brand of the future. The fall/winter 2021 collection will be crafted from more considered processes that comply to high-standard certifications and practices, and lower-impact, organic and recycled materials. We are proud that 66% of this collection will already be compliant with YOOX NET‑A‑PORTER GROUP’s sustainability and circularity product framework under its Infinity strategy. As we progress in our journey, we hope to reach 100% compliance by 2025.

Through our buying strategy, we will work hard to identify and source brand partners to complement our existing offering, operating with those who are committed to supporting circularity, diversity and innovation. We are proud to have partnered with brands including GANNI, Proenza Schouler and Erdem to produce dedicated capsules, created from archive and excess fabric. We will continue on this journey, partnering with brands that share with us the same value of moving towards a circular fashion system.

Unlock our group’s Planet Positive commitments across packaging, carbon offsetting, and additional environmental footprint reductions here.

We want our customers to feel empowered to make informed decisions through our commitment to creating a conscious experience for them. We will highlight brands and products on the site that meet YOOX NET‑A‑PORTER GROUP’s Infinity sustainability and circularity product framework with a ‘Considered’ badge. The qualifying ‘attributes’, at least one of which must be satisfied for our brands and their products to be included in the edit, take into account high-standard social and environmental practices in the fashion industry.

Customers will be able to refine their search through a selection of Considered values, which are the following:

We are taking part in our Group’s Digital ID pilot program, using EON’s technology and CircularIDTM Protocol, which gives customers greater visibility over where a garment has come from, what it is made of, how to care for it, and eventually, the ability to manage where it might go next. Digital IDs will be launched on 50% of our Iris & Ink fall/winter 2021 products, and will provide access to design and fabric information, care and repair recommendations. In the future, it will also enable re-commerce solutions, accessed via a QR code on a garment’s care label. Over time, the build of a connected and trusted ecosystem of authenticated products will enable the Group to offer new services to its customers, such as virtual wardrobe management, and re-commerce and recycling to allow garments that may fade to start a new beginning and form part of a circular fashion system. 

In our mission for a more responsible future, we want to engage our customers with luxury fashion that has sustainability and circularity at the heart via THE OUTNET’s dedicated digital editorial content, which raises awareness, celebrates our Considered achievements and inspires further reflection on issues that matter.

Comprehensive clothing care guides to support our core Considered values and encourage long-lasting fashion.

In order to accelerate positive change and empower greater diversity, equity and inclusion at THE OUTNET, we have taken the following initial commitments:

Represent diversity on our site and through our marketing channels to ensure that all our customers, colleagues and partners feel included and welcomed, through our internal Responsible Marketing Policy. We are ensuring and measuring diverse talent representation at THE OUTNET, including models, influencers and those featured within our Editorial content.

As part of our ongoing buying strategy, we want to improve access to and the visibility of brand partners who are committed to supporting diversity, social and environmental change. We are looking to build relationships and work with brands who represent diverse communities, and who can support THE OUTNET’s previous-season business model.

Internally, we have been working to create a more inclusive workplace from within. Many of our colleagues from across THE OUTNET have joined 4 new employee resource groups (Ethnicity, LGBTQ+, Disability and Age) that sit within YOOX NET‑A‑PORTER GROUP. The leaders of these communities also lead our Diversity and Inclusion Council to help us drive progress within our Group.

Charity has always been an important initiative for THE OUTNET. In May 2021, THE OUTNET supported our charity partner Women for Women International by donating a selection of pieces to their third annual Virtual Car Boot Sale. With the support of all brands, influencers and designer donations, the 2021 _Virtual Car Boot Sale _raised over £50,000. 100% of the proceeds from the event went towards the charities’ work, supporting women survivors of war and conflict. Through the charities’ program, women are taught the skills they need to rebuild their families and communities. They learn to earn an income and save money, gain knowledge and resources to care for their families, and defend their rights. Women use their power together, passing it onto neighbors and their children for lasting change.

We pledge to support a more inclusive environment by backing and amplifying organizations that are paving the way to a more open and equal world.

We understand that it may take time to see significant results, but we are hopeful that our actions and commitments can effect meaningful change. This is Our Considered Pledge.